Name of your firm

Family Ally: What’s In The Name Of Your Firm?~ 2 min read

When I set out to name my legal practice, I wanted something that truly reflected my values and the kind of support I aimed to provide to families. That’s why I turned to an online platform where creative minds come together to generate ideas.

Among the suggestions, “Family Ally” stood out as the perfect fit. It wasn’t just a name; it captured the essence of what I wanted my practice to represent – a dedicated ally for families navigating legal challenges.

From the beginning, I envisioned my practice as more than just a typical law firm. I wanted to offer comprehensive holistic support, including services like financial planning and therapy, to address the diverse needs of families. Although external challenges like the pandemic may have slowed down these plans, my core vision remains unchanged.

In choosing “Family Ally,” inclusivity was a top priority. I wanted a name that signaled our commitment to serving everyone, regardless of race, gender, or sexual orientation. In an industry where diversity and empathy can sometimes be lacking, I was determined to create a practice that welcomed and embraced everyone.

But perhaps the most significant departure from tradition lies in our approach to legal proceedings. I believe that the adversarial model often does more harm than good, especially in family law cases. Instead, I advocate for solutions that prioritize the well-being of families, particularly children. I also promote collaboration over conflict.

Choosing a name isn’t just about branding; it’s about making a promise to our clients. “Family Ally” isn’t just a title; it’s a commitment to providing unwavering support, inclusivity, and a client-centered approach that always prioritizes their needs.

My journey in creating “Family Ally” has been one of reflection, innovation, and a steadfast commitment to redefining the role of a legal practitioner. It’s a journey I’m excited to continue, knowing that every step forward brings us closer to making a positive impact in the lives of the families we serve.

If you have questions or need legal assistance regarding divorce or any other family law matter, please contact Jennifer Piper at 314-449-9800 to schedule a consultation. Family Ally is located at 130 S. Bemiston Ave., Suite 608, St. Louis, MO 63105.

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